California sports betting: what’s wrong? – Law | Media Pyro

With 39.2 million people, California is the largest state in the union. If it were an independent country, it would have the fifth largest economy in the world. The state is home to the world’s most innovative economy, Silicon Valley; It has one of the strongest networks of colleges in the world and is located in the second largest city in the United States, Los Angeles. But it doesn’t look like any of that stuff will flow into sports betting anytime soon, as countries are losing out on sports betting applications.

According to polls by the Berkeley Institute of Government Studies (IGS), the two electoral campaigns are underwater: The 26th campaign led by the people, only for the trade bet, is down 31% to 42% to 42% to confirm that online betting is acceptable – 27% eye watering and 52%.

“We live to fight another day,” said FanDuel CEO Amy Howe at G2E, praising the failure of Prop 27.

California sports betting goes belly-up

Failure to do so in California will cost the firm dearly. But it was not an accident.

This is the result of an ill-conceived strategy that has divided the betting industry against itself, leading to a massive divisive battle that has tarnished sports betting in the eyes of the electorate and confused many. , ultimately failed to present a positive view of his case.

The failure of Proposition 27 is the result of a campaign of nonsense that betrays its true purpose and elects voters for stupidity – a list of mistakes that will not only undermine the cause of sports betting for years in the future.

It falls on the business to ask itself what went wrong, why did it happen – and how can it be better in the future?

A detached house

It is very difficult for commercial gambling operators to attack the people in good times, in California it is impossible.

“They were warned,” said Victor Rocha, chairman of the National Indian Gaming Association to the Washington Post

“It’s one of those things in gambling that’s like, you know: Don’t look at the sun, you look both ways before crossing the road, you don’t ef— to the people of California.”

One of the most surprising tidbits from the Berkeley IGS report is that voters who were exposed to other media were less likely to support a particular election campaign.

This is a result of the brutal nature of the war, especially in its final stages, a natural consequence of the war itself. In total, $400m was spent by industry interests in California, all to dissuade voters from believing in sports betting.

The fact that the People will oppose the 27 program is not a secret, and it is also something for the sector to consider. Commercial activity can be structured in such a way as to meet the needs of the people.

The approach to legalization has often led to many countries and large gambling nations, so the nation’s access to the market is an important part of the law. Despite the fact that the two parties could not write such actions, because of not offering olive branches, the people fought with strength and unity and the administrators had no answer.

Nations emerged victorious in the propaganda campaign, successfully portraying the commercial sector as a group of out-of-state corporations running a liberal agenda. And given the focus on defending the status quo, the voices used to fight Proposition 27 are more difficult to use to defeat Proposition 26.

And it didn’t help that people were wrong about Prop 27’s agenda.

The mission is to end homelessness

The full name of the ballot proposal voters will vote on is “California Proposition 27, Legalize Sports Betting and Revenue for Homeless Prevention Fund Initiative.” Homelessness is a major problem in California, an issue exacerbated by the state’s growing housing crisis – and sports betting funding is a valid reason. But Proposition 27 is not the result of a mandate designed solely to address this.

People have noticed that many of the Proposition 27 ads don’t just talk about sports betting, they focus entirely on funding for the homeless. The main committee supporting the ballot initiative, Californians for Solutions to Homelessness and Mental Health Support, a Coalition of Housing and Mental Health Experts, Taxpayer Concern and Digital Sports Entertainment and Gaming Company – presents the initiative not very honest about his actions. .

Californians can tell when they encounter a true story that isn’t quite true: they are masters at deception.

If the managers are successful next time, they must ensure that they can make the case for sports betting on the merits, not hiding what they are.

California sports betting: we will go again

The managers have already indicated that they want to do it again in 2024 – the next time they have a chance. The failure of this struggle, however painful, points the way for future success. The first lesson is that the California gambling community is a closed group and should stay out and, if possible, enter into a contract.

The second lesson is to make a good case for what you think about the benefits, and don’t obsess over what it is. What is wrong with advertising that people like to gamble?

A public administration team fighting a real and ambitious project is essential – and that’s what the industry needs to do if it plans to make money from sports betting in the Golden State.