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New Jersey Governor Phil Murphy and former NBA star Al Harrington joined in on the Nov. 3 launch at the Black CannaBiz Expo in New Orleans.
WASHINGTON, DC. – Today, drug industry leaders announced the launch of Buy Legally, a national initiative to educate older consumers about the benefits of buying legally. Organized by the US Cannabis Council (USCC), Legal Buy partners with elected officials and drug industry companies and organizations to promote safe, legal and regulated markets. New Jersey Governor Phil Murphy is the first elected official to partner with Buy Legal, 15 founding members include small businesses, multinational executives, well-known brands and industry leaders. medicine that believes in the importance of health and good management. drug industry.
The campaign kicks off today in New Orleans at the Black CannaBiz Expo to focus on opportunities from the minority of legal cannabis businesses that are harming the illegal market. Lawrence Hudson, Cronos Group’s Director of Government Affairs, will moderate a Legal Procurement panel on Friday, November 4 featuring speakers Anacostia Organics Owner & CEO Linda Mercado Greene; Josephine & Billies CEO Whitney Beatty and Harvest of Ohio Director of Marketing & Sales Keya Kellum.
Adult-use marijuana is available in 19 states in addition to the District of Columbia, and five more are on the ballot in 2022, due to the lack of drug laws. nationally relevant, has created an environment where products are untested, untaxed and unsafe. available to the American consumer. At the same time, the unregulated market threatens the power of the legal, regulated drug industry and prevents traditional players, including social justice activists, from wanting to participate in regulated market.
“It is an honor to work with the US Cannabis Council as the first elected official for the Legal Purchase program. Since the adult legalization of cannabis in our country in 2021, the New Jersey Cannabis Regulatory Commission is a drug market that is used by adults who are able to grow economically in our communities and set minimum standards for safe products,” said New Jersey Governor Phil Murphy. “But like many other products, marijuana is not immune to the ongoing illegal market, which is dangerous for consumers. While states like New Jersey still use a legal framework for adult drug use, our businesses and consumers will benefit greatly from the resources provided by Legal Buy. This program will help protect the strength of local drug industries, is committed to doing business in a safe and responsible manner, protecting the safety of customers while investing in communities.
Khadijah Tribble, The CEO of the United States Cannabis Council (USCC), said“Cannabis consumers need to know where they can buy high-quality, safe and tested cannabis products, and small cannabis business owners deserve the resources that a national program like encourage customers to market their business.”
“As one of the first Black women to be licensed in the US, I am concerned about the rise of illegal drug enterprises that are not required to meet the same testing and safety standards as businesses. like mine. A consumer can’t know what’s in an illegal product, and if someone gets hurt by an illegal product, it will sow distrust in our industry, and ultimately the industry will suffer. licensed drug, “ said Linda Mercado Greene, Owner and CEO of Anacostia Organics. “The Legal Buy program provides consumers in our nation’s capital and communities around the country with peace of mind that the drug products they use are proven and safe. It helps This program aims to protect consumers and promote the legal drug market.
“This project comes at an important time in the drug industry. To create the right opportunities for reproductive products in our society, we need to do something like this. Now it is important to study the consumers to the importance of buying products that are organized and safe. said Al Harrington, CEO of Viola and 16-Year NBA Veteran.
Initial members of the USCC’s Legal Buy program include Anacostia Organics, American Trade Association of Cannabis and Hemp, Canopy Growth, Columbia Care, Cresco Labs, Cronos Group, Curaleaf, DC Cannabis Trade Association, Holistic Industries, Jushi, Native Roots, PAX, TrueGreen, Viola and Wana Brands. The founding members hope to engage a wide range of legal drug businesses to implement the Legal Purchase seal throughout e-commerce, in-store as well as at corporate events and conferences. Participation in the campaign is not limited to USCC membership.
For more information on Buy Legal and how to join, please visit www.buylegal.org.
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