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Apple has announced that it will allow app developers to buy advertising slots in the App Store. The move is likely to help it compete with the Google Play Store, which has been offering the service for some time. Developers interested in taking advantage of this new feature can register on Apple’s website. On the other hand, if you are looking for the best slots sites in the USA, visit slots.info where you will find proven and reliable casino operators.
Expanding Apple’s advertising inventory
Apple plans to debut fresh ad “placements” just after the holiday season, according to a message sent to developers Tuesday in an online session to encourage them to buy ad space. The new spots are a big boost to Apple’s advertising, which is currently focused on the App Store. In recent years, Apple’s ad inventory has been limited to just one unit in the App Store search section and one position on the search results page.
According to a message posted by Mobile Dev Memo founder Eric Seufert and confirmed to CNBC by an invited developer, you can promote your apps on the App Store this holiday season.
Application store advertising
The App Store currently has ads, but with the expansion announced by Apple, developers will have even more opportunities to promote their apps. Thanks to the extension, app developers will be able to buy advertising space on the App Store Today homepage and on individual app pages. This is in addition to the existing promotion options on the Search tab and in search results.
As for product page ads, Apple says developers won’t be able to target a specific app. The firm, on the other hand, says that ad recommendations will be “relevant” for each page, meaning that consumers may see ads from direct competitors in app listings.
Advantages of advertising in the Apple Store
There are many advantages of advertising in the Apple Store. For starters, your ad will be seen by the millions of potential customers who visit the App Store every day. And because the App Store is a global marketplace, you can reach customers all over the world. In addition, Apple’s advertising platform is highly efficient and effective, so you can be sure that your ads will be seen by those who are most likely to download and use your app.
“Developers of all sizes can use Apple Search Ads to promote their apps. These new ad positions are built on the same foundation as our other ad services: they will only display content from authorized App Store product pages and will follow the same strict privacy rules,” an Apple representative told CNBC.
Why did Apple make this decision?
In light of the recent increase in public attention, Apple has decided to increase its range.
Apple’s advertising revenue is part of the corporation’s service business, which encompasses several revenue streams, such as endorsements and licensing fees for the use of Apple’s search engines. In 2021, the total revenue of this branch will be more than 68 billion dollars.
Vamsi Mohan, an analyst at Bank of America, estimated that in 2022, Apple could generate $5 billion in revenue from Apple Search ads alone.
App Tracking Transparency: Is It Fair?
In 2021, Apple released App Tracking Transparency (ATT) to allow iPhone users to share a unique identifier with app developers if they choose.
Online advertisers cannot accurately monitor the effectiveness of their ads because most iPhone users do not want to share their information.
Apple said it made the change because of its corporate privacy stance. This allows customers to opt out of Apple’s personalized ads in the App Store and prevents Apple from targeting search ads based on their account data and previous purchases. Nearly 80% of users opt out of Apple’s personalized ads, which is comparable to the number of ATT users who opted out.
Facebook’s parent company Meta criticized ATT as anti-competitive and self-serving. The move could cost Apple $10 billion in revenue this year, according to Meta.
So what happens to the ATT app?
Despite criticism from Facebook, Apple has given no indication that it will change its stance on ATT.
It’s clear that Apple is willing to forego short-term ad revenue to preserve its long-term commitment to privacy. The move could also help Apple gain the trust and loyalty of customers concerned about their online privacy.
The App Store is about to get new advertising slots from Apple, giving developers more opportunities to promote their apps. The move is part of Apple’s commitment to privacy and could help the company win the trust and loyalty of customers who are concerned about their online privacy. However, it remains to be seen how effective these new ads will be in terms of generating revenue. Only time will tell.
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