Annapurna Group: Assam based Annapurna Group has prepared 300 crore war bullets to introduce the nation. | Media Pyro

Assam based FMCG giant Annapurna Group, is planning to hit the national market in a big way. It has prepared a war chest of Rs 300 crore to tackle the country’s markets. The group has plans to go for an IPO.

The group has a presence in West Bengal. The group deals in Milk, Health Drinks, Fruit Drinks, Juices & Agriculture based products. Subir Ghosh, Managing Director, Annapurna Group said that the Rs 300 Crore Group, which has spent a lot of time on Research & Development in the recent past will invest Rs 300 crore by 2025 in its expansion – in terms of Marketing to new, innovative markets. product development and marketing efforts. For this, the investment amount earmarked for the North East market is 100 crore.

He added, “After strengthening our presence in the North-East, we are looking to increase our footprint and market share in West Bengal, Bihar, Jharkhand & Orissa, where we have a selective presence and also set foot in other metros. to start with.We will soon be introducing a few products here including juices, sauces and sauces.By 2025, we are planning to ensure our presence in all geographies of India and we will also look for export options. .Furthermore, we plan to introduce a new line of Ayurveda based products and set up a new factory for this segment exclusively. To raise funds through private equity up to Rs 300 crores by the end of 2023 at the latest. and eventually go for an IPO in 2025.”

Currently, Annapurna Group has three plants, all located in Guwahati and one plant in Meerut. He added that there are plans to set up four more plants by 2025 in Assam, West Bengal, North and South India where the company will produce beverages, Ayurvedic products, cereals and food grains.